Samsung works closely in collaboration with Pitney Bowes, a leading printer supplies E-tailer. This partnership sees Samsung producing tailored loyalty offers for Pitney Bowes customers. Kinetica, on behalf of Samsung, have created a series of CRM-led email communications to highlight Samsung’s latest deals. The call-to-action focuses on selected Pitney Bowes customers to call a dedicated telephone number, redeem the offer code and make a purchase that day, as the specific offers are for a limited time period. These targeted emails are received well by the customer base and have uplifted sales volumes immensely.
- Date 2nd, September 2013
- Tags Integrated Marketing