A seasonal promotion for the Printer division, for once we are all hoping for snow.
To promote the purchasing of a selected Samsung Laser Printer, Samsung wanted to offer a free gift of a Samsung Digital Camera. Our concept team looked over how the products work together and proposed a number of scenarios to go with, as well as a range of headlines.The favourite was Picture This, and a fantastic ‘caught in the moment’ lifestyle shot was used to portray the offer, and one that we hoped Samsung customers would try to recreate themselves.
- Date 10th, January 2014
- Tags Integrated Marketing