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Samsung: Picture This.


Project Description

A seasonal promotion for the Printer division, for once we are all hoping for snow.

To promote the purchasing of a selected Samsung Laser Printer, Samsung wanted to offer a free gift of a Samsung Digital Camera. Our concept team looked over how the products work together and proposed a number of scenarios to go with, as well as a range of headlines.The favourite was Picture This, and a fantastic ‘caught in the moment’ lifestyle shot was used to portray the offer, and one that we hoped Samsung customers would try to recreate themselves.

Project Details

  • Date 10th, January 2014
  • Tags Integrated Marketing
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