9 Tools for Small Business Reputation Management and Brand Monitoring

For many small businesses, dealing with an online presence can be a bit daunting. It can take a lot of time to maintain a website and a presence on various social media platforms. Many small businesses find it hard to simply maintain a Facebook page or Twitter account, let alone do them well. As a result, many businesses turn their social media management over to hired guns, many of whom seem to simply do the bare minimum: a post here, a tweet there, and that’s that.

But one element of a strong social and online presence that’s often forgotten is that ofbrand monitoring and reputation management. It’s not enough to simply post on your favorite social channels from time to tie. You need to keep your ear to the ground and find out what people are saying, or not saying, about you and your competition.

Here are 9 tools that I use regularly (some have premium versions) to make sure I know what customers and others are saying about our business, allowing us to respond properly, while also learning where we can improve.

Read the source article at socialmediatoday.com